I think it's a hit.
"What do you think of 'Merci Boutique' as a store name?"
"It sounds just like an online store full of girl crap."
"That's perfect! Just what we're going for!"
"Yeah. What's that saying about the 'B-Sharps'? 'A name that's witty at first, but that seems less funny each time you hear it.' That's you."
"Uhm, okay. Thanks."
